WHAT IS MMVV?
The Mercat de Música Viva de Vic (MMVV) is a professional meeting point for the music sector. It is held annually in the second week of September and brings together professionals from the Catalan, national and international music industry for four days.
Its multi-stylistic character makes it unique on the international scene, offering the best of festivals in a market.
Since 1989, the MMVV has served as a showcase for new music projects, encouraging the hiring of shows and allowing the sharing of knowledge and experiences between professionals in the sector. With a clear international focus, Autonomous Communities, Associations in the sector and the Catalan and state Institutions create the ideal conditions to be a reference point for the present and the future of the live music industry.
It is structured in two different lines: MMVV Pro Catalan Arts! and MMVV Festival.
MMVV PRO Catalan Arts!
The MMVV is part of the strategic markets of the Department of Culture of the Generalitat de Catalunya and is, therefore, included under the Catalan Arts! Its main objective is to boost the Catalan music sector in the internationalization and creation of new audiences.
The PRO activity is located in the Atlàntida area and runs from Wednesday to Saturday at noon. It has different spaces and activities aimed at professionals, of which the following are highlighted:
Showcases and premieres of national and international shows
Presentations of artistic projects (Pitchings)
Conferences, social gatherings and presentations of musical projects
Assemblies and meetings of industry associations
The MMVV PRO Catalan Arts! is the professional market, therefore access is by accreditation. The fair is open from 10 a.m. to 6 p.m., from which time, all scheduled concerts are open to the general public.
On the MMVV weekend, the city of Vic becomes a great music festival.
The Mercat erects two large-format stages with a more leisure and festive programme aimed at the general public. These are in addition to the rest of the programming areas active during the days of professional activity.
Renowned artists are present on the stages of the MMVV every year, while emerging musicians can be seen performing in the different spaces and streets of the city of Vic.
OTHER MMVV PROJECTS:
THE MARKET IS MOVING
A collaborative project between the MMVV and different allied festivals to present artistic performances with MV stamp in different parts of the Catalan geography. An opportunity to create synergies with festivals in other territories and give visibility to interesting projects, which cannot perform at the Vic Live Music Market due to calendar issues.
The period to present musical proposals for the 34th Vic Live Music Market is openThe term will end on Thursday, March 31
The Mercat de Música Viva de Vic is preparing its 32nd edition with performances and digital content as its professional activity.Due to the crisis generated by COVID-19, the professional activities of the Market will be offered online in a very special way. There will also be face-to-face concerts, which will be adapted to the re-opening phase in force in September.