UPBEAT is the European showcase platform for world music.

This platform, co-financed by Creative Europe, provides support to European musicians, festivals, and professionals with a focus on sustainability and talent discovery. Its mission is to create a thriving and advanced world music scene in Europe, with a broad artistic and social impact, benefiting artists, festivals, and the audience.

It operates as a system of financial support and networking for events and showcases of European festivals that share the core values of the project: supporting new talent, promoting music in its original language, sustainability, and strengthening the European network of industry professionals.

The current 14 members of the platform, including MMVV, receive support to program emerging bands and international artists, invite programmers, or even establish new collaborations.