MMVV AT MaMA PARÍS

By the end of October, Mercat de Música Viva de Vic took part in the music fair MaMa París, presenting the MMVV in a professional session. Oriol Roca, adviser of the artistic director, explain to the mainly French professionals what’s the mercat and which are the objectives for the future,"we want to promote the professional aspects, and to continue being an unavoidable meeting point for the professionals that buy and sell music from Europe and the rest of the world". In this sense, Roca also said that MVLab, the new brand created at the last edition, wants to facilitate business development, to be a place where exchange experiences and know how, to generate business and to contribute to the innovation and professional development of the sector. The presentation had the support of Institut Ramon Llull, a Catalan public institute which promotes the Catalan culture abroad. After the exposition, MMVV served an appetizer for more than 200 professionals.