32nd Mercat de Música Viva de Vic


The professional part of MMVV 2020 will be digital, both in terms of professional encounters and artistic programming. The dates of this new edition are extended and will be from September 14th to 19th.

As for the professional meeting part, we are working on all the possibilities offered by websites, applications and Social media to organise meetings, presentations and publicity to help promote recruitment, offer new business models and present new promotional tools. Our goal is to offer you a Market that is useful, effective and inspiring.

This year, the artistic programme will be reduced to forty performances, all of which will be premieres. The scheduled concerts will be recorded live during the summer at the Atlàntida Theater and Auditorium, and will be premiered on the MMVV website. These concerts will count on the optimal technical conditions to produce a well-made, well-lit and well-mixed audiovisual work, a quality material that will be given to the artist so that he can promote his work. The length of the act and the economic conditions will follow the same criteria as always.

We will announce the artistic selection and other content in early June.

Professional activities will begin on Wednesday afternoon and end on Saturday afternoon.

  • Institutional Area: This area is located in the main entrance hall of the Atlàntida with stands representing some of the industry’s main institutions, associations and organisations.
  • Networking Area: This area is located in the lobbies of the Ramon Montanyà theatre and Joaquim Maideu auditorium and has working tables where professionals can meet. On Thursday and Friday afternoon there will be speed meeting sessions going on. In a few weeks, you will be able to consult the list of professionals participating in the sessions and make your meeting requests. More information.
  • Aula MV: In this room, there will be pitching sessions and other presentations. 
  • Inner patio: There will be presentations, courtesy snacks and showcases and is also a comfortable place to rest.


Registrations are unipersonal.

Registration includes:

  • Your contact details in the Fair’s official catalogue
  • Access to the list of registered professionals on the MV website
  • Registration for speed meetings
  • Registration for Wednesday lunch
  • Access to presentations
  • Access to all shows requiring payment
  • Nightly access to the MV Club

Fee: First registration: 80€
Additional registrations by the same company: 40€

* ARC, APECAT, PAF, ASACC, APM, ARTE, UFI and APGCC members are entitled to a 50% discount for the first registration. To obtain the discount code, you must contact the Secretarial Department of the corresponding association.